| Good morning, Marketer, and the digital economy is getting more personal. This isn’t only the call from Adobe CEO Shantanu Narayen at Adobe Summit, but also the motivation behind the evolving app marketplace landscape, through new discovery features and integrations at Salesforce and HubSpot. The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed. They need quicker service to implement rapid transformation. Since this journey is more digital, there’s more data, and an expectation, to make it more personalized. To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 (registration is free). We’ve made it easy for attendees to select relevant talks ahead of time so their schedule is personalized and ready to go on these two big days. Chris Wood,
Editor | 