What’s going on here? Tesla launched its robotaxi service in Austin, Texas on Sunday – and investors walloped the firm’s stock price up by a yeehaw-inducing 8% on Monday. What does this mean? The robotoaxi rollout is invite-only for now, and it’s been extended to a select few investors, Tesla super-fans, and social media influencers. Makes sense: riding in a driverless car is certainly TikTok-worthy, and Elon Musk does have his own platform. In fact, Tesla’s head honcho took to X to share the news, including the $4.20 flat fee that testers will pay per trip. Now, the rides may be driverless, but they’re not quite humanless yet: Tesla’s robotaxis come with a safety monitor in the passenger’s seat. That’s in contrast to Musk’s original claim that the rollout would have “no one in the car” – and to competitor Waymo’s offering of fully empty vehicles. The Google-owned company launched its service back in 2018, and currently operates over 250,000 rides per week. Why should I care? The bigger picture: Lights, camera… nope, that’s it. It’s not just Tesla and Waymo in the autonomous race: Amazon’s Zoox is planning to launch its own driverless rides later this year. But there’s a big difference between Zoox and Waymo’s tech and Tesla’s. See, the duo employs a combination of cameras, radars, and a distance-determining method called lidar, while Tesla uses… just cameras. That’ll make the firm’s systems less expensive, but it’s a riskier bet – and one that comes with greater scrutiny from US regulators. For markets: This is just the start. Robotaxis are about more than ride-hailing innovation: they could fundamentally change how we drive (or don’t). That’s why the market is so jazzed about steps in that direction – even if they’re much smaller and slower than originally promised. See, profit margins on regular EVs have been shrinking as competition has heated up, so a driverless upgrade could be the next big thing for carmakers. And if it is, that’d seriously reshape the economics of transport, car ownership, and even insurance. |