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One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. For technology sellers specifically, the way technology solutions are bought has changed dramatically.
| Live Webinar One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. To help sales leaders understand shifts in buyer behavior, Emissary conducted a series of surveys with senior execs. We dissected their most recent major technology purchases to clarify what actually happens behind the scenes – beyond salesperson visibility. In this webinar, you will get an inside look at the buyers' point of view on: Where in the business major tech purchases originate today Who participates in buying committees – And why Where do tech buyers invest their time, and where they shortcut Why do buyers choose one technology solution over a similar competitorAll the best,
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