🎛️ Saving energy with more efficient ads

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Plus, Walmart’s shoppable ads on Peacock

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Nov 08, 2023

Good morning, Marketer, and here’s another great reason to make ad campaigns more efficient.

Not only are you saving money in your ad budget, you could be reducing harmful CO2. Today, our very own Constantine von Hoffman interviews Yuri Staraselski, co-founder of marketing agency Crimtan. Crimtan’s focus is on reducing digital advertisers’ carbon footprints. There are so many ways that ads can be wasteful, ways you might not have thought of.

Also today, news on Walmart’s shoppable ads on Peacock. And read about Google’s new shopper-friendly features. Customers are wasting less energy when they don’t have to look up where to buy.

Chris Wood,
Editor

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