The most basic function is to create campaign templates that are simple and functional, but most importantly will serve your purpose. Your target audience will be drip fed with emails enabling them to better know your brand and/or product.

Finding the right template is the key. Create new templates and test which ones yield better results. But do not try and reinvent the wheel. As the saying goes, “If it ain’t broke, don’t fix it”.

Different templates will work for different kinds of email campaigns. Whether it is a welcome flow or a post-purchase flow, always aim for consistency in tone and delivery of your message. With FlowBuilder you will be able to populate these templates with personalized and relevant content.