Multiple associations help support haunted houses around the country—and the Halloween-themed industry is one that generates a whole lot of revenue. Read More
The Women’s Skydiving Leadership Network is launching a pair of new campaigns that aim to bring both awareness and training for women interested in the sport. The group has seen more than 2,000 members join since its 2016 creation. Read More
When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. Read More
In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound removes “I” or “we” statements from member materials and replaces them with member-focused language. Read More
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Read More
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“If associations embrace [nondues revenue] programs that don’t drive value, they run the risk of alienating their members through over-monetization.”
— Tom Aley, group vice president of Naylor Association Solutions, discussing the risk of getting too aggressive with nondues revenue programs. See Quote
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About ASAE
ASAE is a membership organization of more than 42,000 association executives and industry partners representing 7,300 organizations. Its members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world.
ASAE: The Center For Association Leadership 1575 I Street, NW Washington, DC 20005-1103, Phone: 202-371-0940, 888-950-2723 | Fax: 202-371-8825 www.asaecenter.org This message was intended for: newsletter@newslettercollector.com For more information click here.
