You and your team / organization are either riding and exploiting VUCA – or VUCA is riding you.

Originating from the U.S. Army to describe the post-Cold War world, “VUCA” is an acronym for Volatility, Uncertainty, Complexity and Ambiguity. This concept has been widely adopted in the business world to articulate the multifaceted challenges and dynamics that organizations face, particularly those in the throes of scaling. Grasping the implications of VUCA is crucial for business leaders striving to proactively navigate their companies through periods of rapid growth and transformative change.

VUCA – Volatility, Uncertainty, Complexity and Ambiguity makes a situation or circumstance more challenging to analyze, respond to or plan for. Understanding how to deal with VUCA can greatly enhance your strategy and outcomes of a scaling-up business.