Scammers use agent deepfakes to fool buyers, sellers

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Scammers use agent deepfakes to fool buyers, sellers | First-time home buyers in real life versus reality TV | Getting familiar with the sustainable lifestyle

Created for newsletter@newslettercollector.com | Web Version

March 7, 2024

Top News

Scammers use agent deepfakes to fool buyers, sellers High-tech criminals are using artificial intelligence to impersonate real estate pros and infiltrate transactions. Would your clients know the difference? Full Story: REALTOR® Magazine (3/7)

	Open House Scripts & Strategies to WOW Buyers and Sellers Turn every Open House into a lead generation powerhouse and reputation builder. Wow buyers, impress sellers, and maximize the potential of your next Open House with this free guide! Download Your Free Guide >>

Best Practices in Sales & Marketing

First-time home buyers in real life versus reality TV A 30-minute reality show highlights only the highs and lows of the homebuying process, but there are many in-between moments that are just as important to the whole of the transaction. Full Story: REALTOR® Magazine/The Lounge (3/5)

Getting familiar with the sustainable lifestyle Eco-friendly home features like EV charging stations are capturing the interest of buyers coast to coast. Here's what you can do to beef up your sustainability knowledge and guide these clients. Full Story: REALTOR® Magazine (Aug. 1, 2022)

4 ways to build a highly adaptive, intelligent team

(hirun/Getty Images)

Adaptive thinkers seek to learn more, have a growth mindset and are flexible and open-minded, writes Karim Morgan Nehdi, the CEO of Herrmann, who offers four ways to build a team with those characteristics, including teaching them how to handle ambiguity, encouraging self-reflection and offering continuous learning opportunities. "With greater self-awareness, your team gains a better sense of their strengths and values—and can adjust their behaviors accordingly," Nehdi notes. Full Story: SmartBrief/Leadership (3/6)

Programmatic shift from cookies goes slowly Cookie alternatives got 117% more of advertisers' programmatic budgets in the last three months of 2023 than in the same period during 2022, 33Across revealed. Many brands still spend between 70% and 90% of their budgets on cookies. Full Story: MediaPost Communications (free registration) (3/6)

Real Estate Trends

Gauge of mortgage demand up 11% last week Activity in the housing market could be picking up, with mortgage applications to purchase a home rising 11% last week compared with the prior week, according to the Mortgage Bankers Association. However, demand was still down 8% on a year-over-year basis. Full Story: CNBC (3/6)

Housing market helped drive wealth gains for older Americans Households headed by people who were 65 or older saw their median net worth grow by around $91,000 from 2019 to 2022, with the gains driven by home and stock values, according to the Federal Reserve Bank of St. Louis. Median net worth rose by $57,800 for households headed by people who were 40 to 64 years old and by $31,600 for those who were between 18 and 39 years old. Full Story: Bloomberg (3/6)

Technology & Innovations

Meta expanding AI algorithm to boost video watch time Meta's tests of a new AI-powered algorithm helped boost watch time for Reels by 8% to 10% and the technology will be expanded for use on all platform videos. Head of Facebook Tom Alison said the new AI-powered algorithm will be used through 2026 as part of a companywide "technology road map." Full Story: Engadget (3/6), CNBC (3/6)

Fair & Equitable Housing

State mulls inclusion of undocumented in buyer program A recently introduced bill would offer undocumented immigrants in California eligibility for first-time homebuyer loans, expanding access to the state's loan program, the California Dream For All Shared Appreciation. Full Story: KTLA-TV (Los Angeles) (3/6)

Legislation & Regulation

Powell: Fed watching inflation signals, rate cuts likely this year Federal Reserve Chair Jerome Powell told the House Financial Services Committee that "it will be appropriate for interest rates to come down significantly over the coming years" if inflation slows and the economy grows as expected. However, Powell also said the economic outlook remains uncertain and that more data is necessary to demonstrate continued progress toward the Fed's 2% inflation target. Full Story: Reuters (3/6), The Wall Street Journal (3/6)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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