When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better new user understanding and adoption.
The Hawthorne effect is a phenomenon where people change their behavior because they know they are being observed. Here are 5 guidelines for mitigating the Hawthorne effect in user research.
Nielsen Norman Group 8 THE GRN STE 14572 DOVER, DE 19901 USA You're receiving this newsletter because you subscribed at www.nngroup.com/articles/subscribe/
