All of this dressing down, dressing objectively badly and dressing “inappropriately” has form. Consider, if you can bear to, the case of Dominic Cummings. The former Boris Johnson aide subjected Westminster to dishevelment, Joules gilets, beanies, Billabong T-shirts and tote bags advertising the 1983 gothic-inspired horror novel The Woman in Black. He wasn’t just a Tory, he was a gothic horror Tory. As Jonathan Freedland, the Guardian columnist and host of the Guardian’s Politics Weekly America podcast, notes: “Dressing down is usually a power move in politics, just as it is in the boardroom: only the most powerful can get away with it.” That was, he says, the message Cummings sent “when he roamed Number 10 in a gilet: ‘You lot are worker bees who have to wear a uniform, whereas I’m so indispensable to the man at the top, I can wear what I like’.” It was the same with Musk, whose threads were a flipped bird to all those Oval Office stiffs in suits. As Rothman puts it: “His uniform of casual defiance stands in sharp contrast to that traditionally suited corridor of political power.” And that contrast screams out his different, special status. Before him, there was “Sloppy Steve” Bannon, a man never knowingly under-shirted. On this side of the Atlantic, Freedland points to former David Cameron adviser Steve Hilton and his penchant for turning up to meetings barefoot: “ditching the shoes was an instant way of signalling his membership of the inner circle”. It’s that age-old question: who has the privilege to be scruffy? As Freedland puts it: “Musk was happy to stand next to the Resolute desk of the president looking like he was dressed for a gamers’ convention. That was his way of reminding everyone of his superior wealth and unique status, outside conventional politics.” |