With the start of the Rio 2016 Olympics just a few weeks away, and doping scandals and sporting events filling the headlines across the globe, our new Issues Brief focuses on the impacts which sport can have on society. Calling The Shots on Impact illustrates how thinking about impact from the start of a sponsorship deal, through to the end, can help sports organisations demonstrate to sponsors – as well as to communities, employees and fans – the positive difference that sport makes to society. |