At the beginning of a new project, identify the level of UX effort needed, and the key deliverables you aim to produce. Identify known and missing knowledge about users and tasks to uncover gaps before they bite you. 3 min video
Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions. 4 min video
