Subscribe | Forward | | Hi *voornaam*, | Welcome back! | Highlights from today's newsletter:
🔍 Understanding AEO as the next phase of SEO
💫 This performance marketer says now is the time to invest in brand
📱 Meta provides additional parameters to guide AI-powered ads | | | | | FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! |
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| | | TOP OF THE SERPS 🏆 | #EVENT TAKEAWAYS
What Search Means Now, According to SXSW London | This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. | Google’s Vanessa Kingori framed search as a cultural indicator, reflecting how people think, feel, and navigate uncertainty. |  | Venessa Kingori (Google) & Hannah Prevett (The Times Entrepreneurs Network) |
| Meanwhile, Neil Patel made the case that discovery increasingly happens outside traditional engines—on TikTok, YouTube, and chat interfaces—long before users reach Google. | With zero-click results on the rise and content volume at unsustainable levels, brands need to rethink how they show up across the search ecosystem. | Read the full insight HERE |
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| | AI & SEO 🖱️ | | SEO TRENDS
Future of SEO: What’s Next for Search in AI Times?
The future of SEO is driven by AI, emphasizing search intent over keywords, and integrating Answer Engine Optimization to dominate question-based queries. | For 2025, successful SEO will require optimized content that is human-like, expert-driven, and conversational to align with technologies like ChatGPT and Bing Chat. Adapting to visual, voice, and AI search trends is vital to maintain visibility across platforms and secure authority and trust in search rankings. |
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| | ANSWER ENGINE OPTIMIZATION
AEO—Everything Marketers Need to Know About AI Search
Ad agencies are adapting their websites for AI search visibility through Answer Engine Optimization (AEO), crucial for maintaining online relevance in the AI era. | AEO is essential as AI search reshapes how consumers find information, requiring marketers to prepare for changes. |
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| | BRAND BUILDING
The AI Search Shake-Up: This Performance Marketer Says Now Is the Time to Invest in Brand
AI advancements are reshaping brand discovery, shifting focus from keywords to brand consistency and visibility across platforms like ChatGPT and Google. | For marketers, investing in consistent branding, community engagement, and broad content visibility has become essential for maintaining relevance, while traditional SEO remains necessary but insufficient alone. |
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| | EXTRA CLICKS FOR THOUGHT 💡 | | APP ADVERTISING
An In-Depth Guide To Apple Search Ads
Apple Search Ads (ASA) is a vital platform for app marketers to reach high-intent users directly in the Apple App Store, simplifying conversion with targeted ad placements. | ASA's effectiveness hinges on intensive keyword management and tailored campaign structures, leveraging high purchase intent and optimizing cost-per-tap strategies. Despite its limited audience targeting compared to other platforms, its focus on keyword intent and simplicity makes it essential for driving app downloads and conversions. |
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| | MARKETING ATTRIBUTION
A Guide to Attribution Models in GA4
GA4's attribution models illuminate channel effectiveness and urge marketers to grasp them for growth. | Key insights include the retroactive effect of model changes, the importance of a data-driven approach for comprehensive channel evaluation, and the consequences of attribution choices on budget allocation and strategy. |
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| | AI-POWERED ADVERTISING
Meta Provides Additional Parameters to Guide AI-Powered Ads
Meta is expanding AI ad control with advanced targeting tools for advertisers, including Value Optimization parameters and incremental attribution capabilities, enabling businesses to enhance performance and precision in their campaigns. | These developments aim to optimize ad spend by aligning promotional efforts with high-value customer segments and desired outcomes. |
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| | SOUNDS OF SEARCH 🎧 | | LOCAL SEO IN 10
Understanding AEO as the Next Phase of SEO in an AI-Driven Era | AEO (Answer Engine Optimization) is emerging as a critical evolution of SEO, emphasizing the importance of becoming a trusted source for instant answers across platforms like Google and AI tools. | Businesses need to focus on being featured in search snippets and voice results to maintain visibility and relevance. Utilizing resources like ChatGPT and schema markup can enhance AEO effectiveness. |
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| | | MORE THAN A NEWSLETTER | Editorial
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| | | | | Search Engine Watch is part of the Clickz Media and is backed by the UK’s largest venture builder Blenheim Chalcot. | Our sister site, ClickZ, is one of the largest digital marketing communities covering strategies, insights, and analysis in the marketing space. | |
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