Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.

Be clear and concise, solicit employee feedback and provide specific examples of good and bad behaviors.

Time that could be spent writing can be devoured by a lack of organization. Here are 10 tools to keep you focused and on-track.

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These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.

Enter the ACE Awards to prove you’re Achieving Communications Excellence. The final deadline is Nov. 21.

The company defended its decision to make the satirical edition of the popular game, saying some of its staff are young professionals.

Constant posting to social media might scratch an itch, but there are more valuable ways to be spending that time.

Join us at Disney World and discover how to create lasting engagement on today’s top platforms.

The electronic cigarette company is looking to build trust, if not avoid upcoming government regulations.

In a blog post, the social media behemoth responds point by point to ‘inaccuracies’ in a piece in The New York Times reporting on the platform’s handling of Russian meddling and fake news.