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| Adfreak | June 27, 2017 | | Today's highs and lows of creativity |
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See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass...
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How Employee Diversity at 180LA Led Directly to Its Two Grand Prix at Cannes The genesis of Boost Mobile's 'Boost Your Voice' By Kristina Monllos CANNES, France--Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA's "Boost Your Voice" campaign for Boost Mobile. The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been...
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Pop-Up Ads Tell a Distressing Story of Love and Consumption in W+K’s New Music Video Agency's innovative latest for Portugal. The Man By Angela Natividad When last we saw Portugal. The Man, it had given us a music video for "Feel It Still" that doubled as an action-packed tool for resisting the American administration's protectionist policies. "Rich Friends," its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but a lot more disturbing. Best...
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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands Same-sex marriage became legal nationally two years ago By Patrick Coffee Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan's Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York...
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The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete...
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Inside 13 of the Year’s Best Ads, With the People Who Made Them A look at some of our favorite Cannes winners By Tim Nudd As part of our Cannes coverage over the past 10 days, we shot videos with the makers of some of our favorite Lion contenders, all of which turned out to be Lion winners. In fact, McCann's Fearless Girl and several Burger King campaigns snagged six Grand Prix among them. Watch the videos above and below...
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What This Year’s Lion Winners Tell Us About Branded Entertainment Today P.J. Pereira on balancing the investment for brand and audience By Tim Nudd CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at Cannes. He used the opportunity to espouse, once again, his view that the best...
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