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See Nike’s Great Kevin Durant Ad That Ran Right After the Warriors Won It All 'Debate This' silences the critics By Tim Nudd It's becoming a required tradition for brands to air congrats ads for their star athletes, and even for whole sports franchises, immediately after every championship victory. Visa pioneered this back in 2008, when it aired a special spot for Michael Phelps in the first commercial slot after he won his record eighth gold medal in...
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Sexual Misconduct Allegations on Bachelor Spinoff Raise Concerns About Consent on Reality TV 'The larger issue is why we're fascinated with this type of display to begin with' By Sami Main Amid heightened awareness and questions surrounding sexual consent in the entertainment industry, Warner Bros. this week shut down production of Bachelor in Paradise, which was supposed to air on ABC later this summer, after allegations surfaced of sexual misconduct on the set of the reality show. A spinoff of the popular reality franchises The Bachelor...
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Q&A: Kraft Heinz’s Marketing Chief on Food Innovation, Downtown Chicago and Working With Oprah Nina Barton shares her recipe for success By Christine Birkner Kraft Heinz, dually headquartered in Chicago and Pittsburgh, is also home to iconic food brands like Oscar Mayer, Jell-O and Maxwell House in addition to its famous ketchup and mac and cheese. These days, the brand behemoth is adapting to consumers' changing tastes by removing artificial ingredients from its products while keeping its classic tastes...
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Why the Disintegration of Chicago’s Most Iconic Media Brand Is Such a Big Blow to the Windy City The end of local ownership of the Tribune means the loss of something more By Robert Klara For 95 years, 435 North Michigan Ave. has cast its imperious, 34-story shadow over the canyons of downtown Chicago. Designed by Raymond Hood and inspired by the Rouen Cathedral, the neo-Gothic skyscraper soars 463 feet into the clouds and wears a crown from the Middle Ages: pinnacles, grotesques, flying buttresses. It is one of those...
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These 3 Iconic Food Chains Are Staying True to Their Chicago Roots as They Grow Nationally Portillo's, Giordano's and Gino's East use some savvy marketing By Christine Birkner Hot dogs, deep-dish pizza and Italian beef sandwiches are the quintessential culinary hallmarks of Chicago, and for decades, three major brands have been delighting tourists and locals alike with their versions of the classics, all while expanding their restaurants across the country. Gino's East, Giordano's and Portillo's have successfully taken their cheesy, meaty concoctions into...
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How the Cubs’ Marketing Evolved as the Team Went From ‘Lovable Losers’ to World Series Champs Wrigley Field and #FlyTheW take center stage By Jameson Fleming As a founding member of Major League Baseball's National League, the Chicago Cubs are steeped in tradition. From Harry Caray's "Take Me Out to the Ball Game" to fans throwing home run balls by opposing players back onto the field, experiencing the national pastime at "the Friendly Confines" of Wrigley Field is like taking a...
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With Nearly 200 Breweries and Counting, Here’s How Chicago’s Crowded Beer Scene Is Adapting Competition for shelf and tap space is becoming fierce By Rebecca Skoch Chicago has long been one of the country's top dining destinations, and in recent years, the city has only furthered its influential reputation in the food and beverage industry. Thanks to its world-renowned restaurants and critically acclaimed chefs, Chicago has been named host city for the James Beard Foundation Awards--the Oscars of the culinary world--through...
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