SEO: Anchor Text | Cyberse curity Trends | Google Ads

Today's sponsor:

SEO and Internal Anchor Text

Internal links help search engine bots crawl a site and assign value to a page — more links imply higher value.
But the anchor text for internal links is important, too. Here’s why.
Internal Anchor Text
Why Anchor Text?

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Charts: Global Cybersecurity Trends 2023

Cybersecurity remains a priority for business and cyber leaders, although their risk assessments vary. Read article >

Google Ads Streamlines Switch to Performance Max

Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max. Read article >

YouTube Marketer Adjusts to AI

The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers. Read article >

🔥 Today's Great Ecommerce Idea

Build Your Email List

"Growing a list of email subscribers is not easy. It takes time and effort. Entice subscriptions by (i) placing pop-ups on your site for visitors to sign up, (ii) exchanging something of value for a user’s email address, such as a free item, and (iii) hosting a giveaway or sweepstakes" - Carolyn Nye, Director, Acxiom Digital Interactive Group

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How to Evaluate Sales Channels in 2023

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