John,
Some digital marketers let search drive their strategies. How can I rank? What keywords should I buy?
However, your ultimate goal isn’t to please a search algorithm. It’s to help a person.
So today on the blog, we address a reader who asked how to bridge that gap in the article Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation.
Read on to discover what to do when the term your customers search for isn’t what they actually want to buy.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
