SEO: 'Deduplicate' | Ecom Copywriter | Text Commerce

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Charts: Grocery Spend by Individual, Generation, More

Grocery sales surged during the pandemic, as home-bound consumers prepared meals themselves. The trend looks to continue in 2022, albeit not as strong.

SEO Impact of Google's 'Deduplicate' Algorithm

Google's policy to not duplicate URLs on page one of search results is likely bad news for most publishers. Here's our primer on "deduplication" and tactics (if any) to overcome.

Ecommerce Copywriter on Tactics, Tools, More

High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.

Text Commerce Is Upfront Permission to Sell

Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.

🔥 Today's Great Ecommerce Idea

Clean Your Email Subscriber List

"Up-to-date and accurate subscriber data is critical for high-performing email marketing. Ensure your subscriber list is clean by (i) verifying accurate email addresses with providers such as BriteVerify and Fresh Address, (ii) processing address changes quickly, (iii) reviewing subscription sources to ensure all collect the same types of data, and (iv) removing unengaged subscribers." - Carolyn Nye, Director, Acxiom Digital Interactive Group

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