WardsAuto Dealer Fixed Ops
WardsAutoDealer Fixed Ops Edition

APRIL 15, 2021

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Service Makes the Difference in Age of BEVs, Online Sales

“We’re not like some of these companies that are just going to sell you a used car,” says AutoNation’s Marc Cannon. “That’s a key part of this business. You have to service the vehicles.”

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GM’s Wahl Relying on Dealers to Aid EV Transformation

Although the buying process may be changing, customers still need a test drive and the car can be delivered to the customer’s house. Dealers play an important role in the entire process, including servicing the vehicle, says GM's chief marketing officer.

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‘Service Is Where the Money Is’ at Car Dealerships

“I was indoctrinated into service work,” says Darrel Ferguson, who now works for software provider Xtime. “I was forced into it.” In retrospect, “I got lucky.”

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Customers Like Click-and-Brick Car Dealerships

“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.

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