Mastering the Modern Media: Measurement, Management, and Mitigation In today’s digital whirlwind, where a tweet can tank stocks or boost brand love, understanding the invisible part of your media footprint is as crucial as the headlines you make. We’ll explore the new tools and techniques available for today’s media relations pros, with an emphasis on proactive reputation management. Learn effective techniques for tracking and measuring media mentions, maintaining control over your organization's public image, and sharing wins to C-suite. |
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