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Learn the latest in AI and how to get started. |
| AI is moving fast with constant advancements. With Ragan's AI Certificate Course, you will be able to keep up with the changes and enhance your skills by learning how to use the latest features of the best generative AI tools for communication and content creation. Join us March 6, 13, and 20 to learn the strategies, prompts, and methods you’ll need to transform AI into your content partner and greatest competitive advantage. |
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| In just module one of the course, you will learn: |
| What’s new: Where we are in the AI hype bubble, the top generative AI trends of 2024—and how recent executive orders and around AI impact you and your job. Platform updates: The latest AI launches and how to act on them—from Google’s Gemini launch to Amazon’s Q and beyond. How to determine which AI tools are best for your organization and audience. Customizing AI: A step-by-step guide to train AI with your org’s foundational assets and target personas. Anatomy of successful AI prompts: Formulas and prompt cheats you can apply today. |
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| To ensure you develop your skills in this course, each module will have breakout sessions to practice your AI skills. In module one, the breakouts are: |
| Breakout 1: Use AI to build a marketing persona. |
| Breakout 2: Use AI to analyze the tone of a provided white paper and make recommendations on what assets to create targeted to your persona. |
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| Join us on March 6, 13, and 20 leverage AI as a competitive differentiator that dramatically improves your efficiency, content, and results. Worried that you will miss a live session? Your registration for the event includes an on-demand recording of the full course. |
Contact us with questions:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331. |
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