As the northern hemisphere enters into the summer period, now is a good time as ever to unwind. Whether you are going away or spending time at home with family and friends, it’s time to take a break, relax and recharge in readiness for the coming months. The same applies to your email marketing.

If you plan on staying home, you may find yourself doing a cleanup around the house. Disposing of unwanted items and decluttering in general. The same principle can be applied to your email marketing. ‘Tis the season for a cleanup. Do away with inactive emails and campaigns that weren’t as successful as you had hoped for. Come back after the break with a healthy list and fresh ideas.

Or, if you find yourself traveling to new places this summer, you are sure to see or hear things outside of your comfort zone. Take this approach as being in the shoes of your subscribers. You may find yourself walking down a strip of cafes and restaurants. From the many options you have to select one. Why did you select this one? What drew you to this one? Use this period to draw inspiration to assist you with future campaigns.

Regardless of what you are doing this summer, the team at MarketingPlatform, would like to wish you a safe and happy summer. 2021 has been a great year so far for us. In June, we became part of the ever-growing LINK Mobility Group, creating an even greater multi-channel marketing platform. Together, we are setting sail to new horizons. Watch this space!