Dear exhibitors,
Even though ITB Berlin 2026 is still a little way off, from 3 â 5 March 2026, the doors will once again open to the Worldâs Leading Travel Trade Show® â and exhibitor registration is already open! Secure your stand today at itb.com/standregistration
Speaking of "secured"! Do you already have the ITB Travel & Tourism Report on your desk? The report uncovers current trends and challenges in the tourism industry and provides clear recommendations for action. Today we have an exclusive discount code for you as a trade visitor at ITB Berlin!
Plus, you can actively help shape the future with the ITB Travel & Tourism Radar simply by sharing your own opinions and experiences on current trends and buzzwords in the industry.
Happy reading,
Your ITB Berlin Team
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| | Get your copy of the Travel & Tourism Report 2025/26! | A title that affects us all: "Digitalization & Disruption - The future of tourism marketing"
How is the tourism industry evolving in a year shaped by technological change, shifting customer expectations, and increasing uncertainty?
The first Travel & Tourism Report 2025/26 offers in-depth analysis, practical case studies, and forward-looking recommendations tailored for decision-makers in the travel industry. Compact, Relevant and Future-focused.
Sneak Peek: The Biggest Marketing Challenges in 2025
| Key recommendation from the report:
- Travel providers must continue to ensure strong visibility in search engine rankings.
- Investment in SEO and the right tools is essential â and travel-related search behavior is expanding well beyond just Google.
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| Voices from the industry
| âThe future of our industry isnât just about adopting new technology â itâs about using it to create better experiences, stronger connections, and smarter ways of working.â â Lea Jordan, Member, Board of Experts ITB Berlin Convention
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âAI will redefine the travel experience: seamless, hyper-personalized, and predictive. The future of tourism isnât just digital. It will need a lot of human competence.â â Dirk Rogl, Founder, Travel.Commerce
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| | | Your exclusive benefit as a trade visitor of ITB Berlin:
Use the discount code TTR25Trade to get the Travel & Tourism Report at a special rate:
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| | Ready to shape the future? Join the ITB Travel & Tourism Radar! | | | What really drives the industry? Help us find out â by taking part in the ITB Travel & Tourism Radar survey of 2025.
Whatâs it about?
The survey explores the information behavior of employees and decision-makers in the tourism industry as well as tourism trends and their impact on the industry â itâs short, anonymous, and takes no more than 5 minutes to complete.
By participating, youâll not only gain valuable insights into the industry but at the same time you're actively contributing to the future of tourism and the content development of the ITB Berlin Convention 2026.
Donât miss the chance to help take the pulse of the industry:
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| | Insights of the travel industry with ITB 360° | Stay one step ahead! With ITB 360°, we regularly provide you with exciting insights, the latest news, and inspiring podcast episodes â everything you need for the perfect industry overview!
| | | 11 game-changing trends & topics that defined
ITB Berlin 2025
Between revolution and adaptation: The international travel industry made an impressive comeback last year. However, new technologies are fundamentally changing the game's rules in the industry.
Read more here.
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| | With Gems for Gemini and NotebookLM to personalized AI applications
Google aims to make AI applications widely accessible. What is already possible with Google Workspace and what to expect in the future was revealed by Jens Gössing from Google Workspace.
Read more here.
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| | Do you have any questions? We have the answers! | Make your ITB Berlin participation a complete success â with our support! Our team is here to assist you every step of the way. Simply reach out to us at itb@messe-berlin.de.
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