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Seth Richtsmeier explains eight ways marketers can generate leads via social media, including hosting live events, posting video testimonials and running contests. Other tips include using targeted social ads, referral campaigns and video content. Full Story: SmartBrief/Marketing (10/17)
Pink Teddy's Jose Maldonado on creating empathy Jose Maldonado, founder of Detroit-based agency Pink Teddy, talks in this podcast about opening the shop and why the agency defines itself as "an empathic agency that creates work with purpose for people who care." Maldonado explains the agency's empathetic approach to creating work with purpose and engaging authentically with communities on social. Full Story: Adweek (10/14)
These 5 attitudes get in the way of success Even the most talented leaders may not always make the best decisions for their businesses, writes Tyler King, CEO of Assuras, a management consulting firm. Among the ways that leaders go wrong are failing to include employees in decision-making, being overly hesitant to take risks and engaging in perfectionism or overthinking, King writes. Full Story: Entrepreneur (10/17)
Homebuilder sentiment gauge falls for 10th straight month The National Association of Home Builders/Wells Fargo gauge of homebuilder sentiment fell once again in October, marking the 10th consecutive month of decline. The gauge dropped to a reading of 38, its lowest level since May 2020. Full Story: BNN Bloomberg (Canada) (10/18)
Technology & Innovations
Strengthen the buffer between clients and scammers You're the primary safeguard protecting your customers from fraud schemes and cyber threats. So, you need to be able to spot the signs that they may be in the crosshairs of a scammer. Full Story: REALTOR® Magazine (Oct. 2021)
Funding round supports Landis' renter-to-buyer program Landis, a startup that provides a path to homeownership for renters, has raised an additional $40 million from venture investors. Clients work with real estate agents to identify the right home, then Landis will buy the home and rent it to the clients while helping them qualify for a mortgage to buy the property. Full Story: TechCrunch (tiered subscription model) (10/18)
Business Wellness
How to identify your community's greatest need Before you decide on a cause to support, take the time to understand the help your neighbors need most. Listen as two REALTORS® who lead charitable organizations explain how they chose where to donate their time and money in this episode of Drive With NAR. Full Story: REALTOR® Magazine (8/9)
Fair & Equitable Housing
Rising rents spur tenants' rights activists in smaller cities Tenants' rights activists are increasingly organizing around policies such as rent control in cities outside of expensive coastal markets, such as Kansas City, Mo., where rents have risen 8.5% from a year ago. Activists say tenants, stung by rising rents, are quickly becoming a voting bloc in unlikely smaller cities. Full Story: The New York Times (10/15)
Legislation & Regulation
Fed's Kashkari: Core inflation to drive rate decisions The Federal Reserve cannot suspend its monetary policy campaign once its interest rate reaches 4.5% to 4.75% if inflation is still gathering momentum, Federal Reserve Bank of Minneapolis President Neel Kashkari says. "Core services inflation -- which is the stickiest of all -- keeps climbing, and we keep getting surprised on the upside," Kashkari says. Full Story: BNN Bloomberg (Canada) (10/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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