Sharing Art Enriches Life (Clint Watson)

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FineArtViews Daily Newsletter | Tuesday, August 30, 2011 | Issue 1015
 • Sharing Art Enriches Life  (Clint Watson)
 • Bridge the Conversation (Keith Bond), Revisited
 
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Sharing Art Enriches Life
by Clint Watson
Dear ,
This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.
Sharing Art Enriches Life.
I've finally distilled our....my....driving belief into those four words.
That is our guiding principle here.  It's what drives what we do.  Seems painfully obvious now that I've articulated it.
How does FASO decide what markets to enter, what products to build, or what features to pursue?  We ask ourselves:  does it help people share art?  Does it help enrich lives?  Does it have the potential to take a powerful, emotion-inducing artwork and connect it with the right person?  Previously, these were gut-level unconscious questions.  They were in our DNA.  The only change we've made is putting them explicitly into four words.
It's really not about us though:  it's about you, the artist.  In the past, I've struggled to explain this concept succinctly.  A few years ago, I danced around the heart of the matter in Art Marketing for Artists Who Want to Change the World and Don't be Afraid to Change the World.
I meant every word that I wrote in those two blog posts.  Art changes the world, for the viewer and for the artist.  But "change the world" doesn't really explain WHY or HOW art...how you...change the world.  I realized that "Change the world" as a tagline is a bit of a cliché.  It was, as they say, close, but no cigar.  
So I started to deeply ask what drives me, what drives FASO?  The answer is sharing art.  And looking even deeper, I wondered WHY sharing art drives me.  And I realized that art enriches life.
Sharing your art enriches my life.  But, more importantly, sharing your art also enriches your life, dear artist.  That's powerful.  Think about it:  Sharing your art enriches your life.
So now, instead of telling you to go change the world, I can cut right to the heart of the matter:
Remember, Sharing Art Enriches Life.
Sincerely,
Clint Watson
FASO Founder, Software Craftsman, Art Fanatic
PS - We've already added this belief to our home page at http://faso.com.  If you also believe sharing art enriches life, join us on this journey.
~~~~~~
Editor's Note:

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 ~~~~~~


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Copyright 2011 - Clint Watson.


 


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Bridge the Conversation (Keith Bond), Revisited
Here are the first five comments regarding yesterday's article:
Virginia Giordano
via faso.com
Keith - I'm headed out to an important interview right now, stomach flip-flopping all morning. This article, perfect synchronicity - could not ask for more support at the moment!
Thank you - Virginia
Dave White
via faso.com
I'm glad you wrote about this; I get asked "how long did it take you to do that?" all the time! I usually answer the question literally, when in fact, as you say, how long I actually spend sitting there painting is just one part of the whole process. Thanks for helping me realize I could possibly use a more comprehensive explanation.
Mimi Torchia Boothby Watercolors
via faso.com
Nice ideas, Keith. You're right, that is one of the questions I hear the most "How long did that take you?"
My answer last Saturday, as I painted a portrait was "I just started this painting this morning and will finish it today."
As people walked by me, I exhorted them; "Come on over, sit down,I'll paint you!" or "Wow, I like your face, sit down, I'd like to paint you!"
most people giggled and walked on, but two different men responded "Sorry, I'm not photogenic!" I was surprised but responded, "But I'm not going to take your photo, I'm going to paint you!"
Gave them something to think about at least.
Marian Fortunati
via faso.com
All good points... if only I could easily use them!!
I remember years ago when we were taught similar things as educator leaders.... How to "frame" a statement or answer... Engaging the visitor or interviewer while at the same time letting them know what YOU want them to know.
Good advice!
Kathy Chin
via faso.com
Very good article Keith, and one that so far has me a little stumped. Photography has undergone vast changes in the last decade. Even if you have a stunning image in which nothing has been changed, the wise-acre know-it-all "critic" will wink slyly and say, "so, did ya photoshop it to get that look-colors-texture-etc?" I lost a sale because I used the D-word (digital) and thanks to Jack White, don't use it any more. But using "my own brand of magic" to deflect the Photoshop discussion leaves 'em laughing, but not entirely satisfied. I do say it with a big smile so they know I'm not talking down to them. But these days, everyone has a camera of some kind, and access to the same software. It still takes work and yes, skill, but no one cares, because so many customers have a cell phone camera and a box of photoshop. (although these days, "photoshopping" is also synonymous with one-button filters that change everything in the image)
So back to your issue Keith, the answer might just be using bridges to say that not everyone can do the same things we can just because they might have the same tools...there is an element of "something more." Thanks for bringing up the issue!
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The Artist's Guide to Creating a Website that Really Works
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This e-book will tell you (or your web designer) exactly what to do to make sure when art collectors visit your art website that they enjoy the experience...instead of leaving annoyed.
Your website is you "home base"…your "hub." - where you and your collectors "meet" online.
You need to make sure that your website includes certain information and features that art collectors have come to expect.
I've been marketing art since 1989 and have managed various online art marketing sites since 1996 . . . I've learned what works, what doesn’t and what art buyers expect. This e-book represents a compilation of the most important elements and best practices that should be included on every artist’s website.
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6. How to design your site properly for search engines
7.  Much, much more!
If you're working with a web developer, no problem!  The e-book also includes a checklist for web developers that you can simply hand your web guru and say, "make sure my site has everything on this list."
Listen to what one artist recently told me about our marketing advice:
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