Salesforce

SharkNinja embarks on its Salesforce AI journey

Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.

B2B marketing

Why personality data is key to scalable B2B marketing

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: December 5

Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.

Ecommerce

Boost Black Friday sales with the ultimate 85-step campaign checklist

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

MarTech webinar

How AI is radically reshaping marketing budgets

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

Retail media networks

IAB finalizes retail media networks standards for in-store

This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.

Email marketing

Why bad business decisions can hurt email deliverability

Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it.

MarTech webinar

Take your email marketing to the next level

Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more.

Search marketing

Latent semantic indexing: optimize content for today’s SEO

Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]

Free industry report

How does your martech stack stack up?

Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy

What else we're reading

• The hidden digital marketing gem for retail growth: Reddit.
• Employers should rethink education degrees when hiring marketers of the future.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from  Semrush and Statista.

What they're saying

• “It’s not about how you buy, it’s about how we bring you into the community.” Velia Carboni in SharkNinja embarks on its Salesforce AI journey.
• “If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers.” Scott Gillum in Why personality data is key to scalable B2B marketing.

From Search Engine Land

• Perplexity expands publisher ad revenue sharing program
• Google November 2024 core update rollout is now complete
• Google to launch new Dating and Companionship Ads policy
• Easier consent management comes to Google Tag UI
• How to analyze your SEO competitors to find opportunities