With more than 20-plus years of experience, TBWA\Chiat\Day’s Nancy Reyes takes on a new role as CEO.
| Nancy Reyes, the daughter of immigrant parents never dreamt of working in advertising. Her childhood days were focused on the day-to-day realities of supporting her family, which oftentimes led her and her sister to collect bottles in their Queens neighborhood to turn them into cash. “There was no shame in that," she said. But now, she's not just in advertising, but at the top having recently been promoted to the role of TBWA\Chiat\Day New York's new CEO. Read more below. With more than 20-plus years of experience, TBWA\Chiat\Day's Nancy Reyes takes on a new role as CEO. How companies manipulate people to consent to provide their personal info is gaining attention as a potential privacy violation or unfair practice. Hollister has been running a month-long Fortnite tournament to promote a new range of clothing for gamers. It's one way the company has tried to engage the ad-resistant gaming community. As the pandemic has reshaped the future of work, the content role of CMOs has become even more central and urgent. The news publisher's quest for more first-party data is driven by its ambitious subscriber goals just as much as looming privacy changes. eBay is looking to entice buyers with authentication services and new programs. It added direct deposits, updated the app and experimented with new ad products. In addition to ads running in print, online and in Times Square, The Wall Street Journal will drop its paywall on May 20 to entice more subscribers. Other things to know about What marketers need to make creative work better overall is a bridge between the walled gardens and the open web. Sponsored by Nova Social Display. Privacy regulations and browser updates will make it difficult for brands to collect and activate data at scale. This research study shows how advertisers and publishers are adapting their data strategies. Sponsored by Permutive. Pandemic-era consumers want more than the standard in-store or online shopping options. Download this guide from Modern Retail and Adobe to learn how fashion retailers can create an omnichannel experience for all types of shoppers. Sponsored by Adobe. | | |
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