Marketing technology is powerful. But its entire point is to connect people with the products that will serve them. Don’t overlook the human aspect. View in browser John, As a B2B marketer, you understand how important the right tech stack is. But don’t forget why you have that technology to begin with – to serve prospective customers. And even in B2B, where the focus is organizations, we all must remember that organizations are really just groups of people. So get some ideas for how to best serve prospective customers as people in today’s blog post: People Buy From People: Five examples of how to bring the humanity back to marketing. Read on to get insights and advice from software B2B brands, Exterro, The Trapeze Group and ClickSoftware. And we’ve also thrown in a B2C (Campus Protein) and nonprofit (Lazarex Cancer Foundation) to give you some outside-your-industry ideas as well. Here’s to more effective (and more human) marketing, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Let us know how we can help. Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding d.burstein@marketingsherpa.com to your Safe Sender, White List or Address Book. The B2B Marketing Newsletter is published by MECLABS. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. We protect your privacy 4315 Pablo Oaks Court, Jacksonville, FL 32224, United States ©2017 MECLABS Institute, LLC