| | | | John,
“Every engagement must have a purpose.”
That quote is from Ari Sheinkin, VP of Marketing Analytics, IBM.
Data can help ensure purposeful engagements with customers but making data-driven decisions is no easy task … especially across a large enterprise.
In this video replay of a MarketingSherpa Summit session, Sheinkin provides An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers.
Watch now to learn how Sheinkin’s data-driven approach helped drive a 20x increase in response rate along with a host of other results.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
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