John,
MarketingSherpa reader Rob Tompkins wrote me recently. He’s an experienced guy – a project management professional, Certified ScrumMaster, and has a Lean Six Sigma Green Belt.
But he’s looking to make a career shift to B2B copywriting.
Read our latest blog post for the advice I gave him. Hopefully, it will help you if you’re looking to make your own career shift, want to prove yourself as a B2B copywriter, or are looking for factors you should consider when hiring a copywriter.
Rob replied, “That’s some good guidance.” And I hope you’ll find it helpful as well.
Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute
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