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| John, The creative briefs I’ve gotten in my career have varied wildly. Some just said “industry best.” But others went beyond an obvious brag to provide a detailed explanation of the core value of the product. These truly enabled me as a copywriter. To help power your advertising, marketing and creative teams, our latest podcast is an in-depth, lively conversation around the question – How do you find the value in the product you’re selling? Read or listen now for an insightful, and dare we say “entertaining,” conversation about competitors, value proposition, the feature matrix, and sushi rice that takes three years to learn how to cook. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
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