As marketers, we know testing can help us better understand our customers. But where do we start? Especially if you don’t have enough website traffic to easily validate tests.
Bryce Miller, former Web Optimization Manager at MasterControl, was faced with this same problem. He began by implementing best practices learned through articles and research but quickly learned he needed to take a more scientific approach to testing to be able to trust his results.
Watch this video and learn how understanding customer motivation enabled Miller and his MasterControl team to receive a 52% increase in leads in just three months, and how Miller transformed from a conversion rate optimizer to a customer theorist.
If you’re inspired by Miller’s story and want to learn how you can implement these ideas at your own organization, view the additional content below. |
