How The Gateway advocate ecosystem transformed how Cisco EMEAR developed content and nurtured prospects. View in browser
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B2C Marketing: How Wattpad was able to boost in-app video ad completion rates by 98%
The Cisco EMEAR marketing team knew they had plenty of brand advocates out there, it was just a matter of drawing them in. This lead to the creation of The Gateway, a program that allows the team to discover new advocates, build strong relationships, and mobilize them when needed.

Read about how this program allowed customers to connect with each other, share ideas, and build their own personal brand — all while driving referrals, testimonials and event sign-ups.
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