Mark Briscoe, Vice President of Marketing, HCSS, and his team realized people aren’t fully motivated by how innovative their products are or by testimonials on how much HCSS customers love them — and people certainly don’t want to hear that from HCSS themselves.
They decided to ditch the promotional talk, forget about HCSS and its products, and let the customer lead. Watch the video to learn how Briscoe’s awards-nominated campaign (and a precursor to “I Build America”) was called “The Most Interesting Project.” |
