Read how the email marketing team at Ferguson Enterprises, Inc. streamlined systems in order to have greater transparency and optimize turnaround. View in browser
MarketingSherpa. B2B Marketing. Demand Generation and Lead Nurturing Case Studies

B2B Email Marketing: How to integrate transparency into the process for quicker turnarounds, better emails and fewer mistakes
With these proven tips, you'll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails!

Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content?
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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop
Dive into the 4 B2B inbound lessons:
  • B2B inbound marketing gets you recognized
  • Have a good story to tell
  • Effective B2B inbound marketing is relevant
  • Surprise and delight your audience
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