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John,

I recently received an email from an email subscriber asking how he could point people to the MarketingSherpa Landing Page Handbook. He ended the email by saying …

“I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” – Ken Molay, President, Webinar Success

So we dug into our archives, and are now offering the 273-page MarketingSherpa Landing Page Handbook: How to raise conversions – data & design guidelines free to you, our email subscribers.

Many of the lessons in here are timeless, which is why we are providing it to you right now. A few of my personal favorites are:
  • Tips for creating hero shots – on page 84
  • Using photos of people – on page 86
  • Buttons: Can you see your button from across the room? – on page 104 (even more important now with the rise of mobile)
  • Analysis of gobbledygook in press releases – on page 128
  • How to test a landing page contest to test new “outside the box” ideas – page 249
Download your handbook now to improve your landing page performance.

Here’s to your landing page success,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute

P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
 
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