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| John, For a complex sale, you need to get the initial interest of the right people. And then you need to guide them through the mental process of making a purchase decision. In other words, lead generation success = nature + nurture, as we discuss in the latest MarketingSherpa article. Read on for 9 tips to improve your lead generation and nurturing strategy from Flooring America, Helix, Mercer-Mettl and more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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