John,
“There are many shortcuts to failure, but there are no shortcuts to true success,” Orrin Woodward said.
Nowhere is that truer than in marketing.
Forcefully ask potential customers to buy before they’re ready and, POOF, they’re gone.
But methodically help them make the best decision, and you will find true success. The way you walk customers through the steps to make that decision is with a funnel, which we explore in Marketing 101: Funnel creation.
Read on as we put the fun in funnel, referencing everything from kitchen utensils to thermal imaging devices to the great beyond as we explore this essential marketing topic.
Here’s to building the right purchase path for your customers,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
