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| John, On a recent Sunday morning I went out to my driveway to pick up my copy of Barron’s, and staring right back was this cover story … “How Subscriptions Are Remaking Corporate America” If the legendary financial and investment newspaper is giving the subscription model that much coverage, it is essential for marketers to make sure their brands are poised to take part in the subscription revolution. So this week we’re helping you overcome the top 3 challenges faced by digital subscriptions. Read on for marketing ideas and examples that could ultimately help the valuation of your company. As the Barron’s article mentioned, “Wall Street has recognized the value of subscriptions over traditional sales.” Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
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