Read how the Kellogg team increased conversion rates and energized its Bear Naked brand’s millennial audience with customizable granola. View in browser
MarketingSherpa. Consumer Marketing. Product Marketing and Ecommerce Case Studies

B2C Marketing: How Kellogg increased conversion rates 230% for its Bear Naked brand using a startup mindset

It can be difficult to take off the brand blinders and create a customer-first project. To combat this, Kellogg created a team dedicated to working on broader innovation incubation projects within different brands.

Read about what that team produced for their first project, working with the Bear Naked brand, creating an ecommerce customizable granola product to energize millennial consumers.
            Read More ►            
More Recent MarketingSherpa Headlines:

1. Video Marketing Chart: Why customers skip online video pre-roll ads

2. How Mr. Lube Canada leveraged data to create a personalized customer experience

3. Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints

4. Click to search more than 1,700 case studies in the MarketingSherpa Library
3 Ways to Maximize our Research:  Free reports   Share Your Story   UF Graduate Certificate
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
The Consumer Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
We Protect your privacy
4315 Pablo Oaks Court Jacksonville, FL 32224, United States
©2017 MECLABS Institute, LLC