Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000 |  If you've had your fill of marketing theories, and you want tangible examples of successful marketing practices in real-world circumstances, then this webinar from MECLABS Institute, based on a MarketingSherpa case study, is for you.
John Jordan, Executive Director of Digital Marketing for The Global Leadership Summit (GLS), and 30 of his colleagues conducted a custom, on-site value proposition workshop to improve marketing performance for the largest leadership event in the world.
After applying the new value proposition, attendance for the GLS grew to 400,000, and revenue attributed to email testing increased 82%. These results motivated the organization to no longer rely on best practices or "the golden gut," but instead, to become a testing culture that builds a robust customer theory.
Daniel Burstein, Senior Director of Content, MarketingSherpa, hosts this session and acts as guide through the MECLABS Conversion Heuristic. | | | | |
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