John,
I’m a marketer. You’re a marketer.
But that isn’t the only term that defines us.
We’re also people. And so are our customers. It’s a fact that is all too easy to overlook when staring at an analytics dashboard.
Our own Linda Johnson explores those intersecting worlds in our latest article – How to be a killer marketer and have a clean conscience.
Read on for examples from three companies that succeed in their marketing by shifting to an emotional, customer-first strategy.
Here’s to fully understanding our customers … and ourselves,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
