MarketingSherpa Consumer Marketing

Understand how to balance ad monetization and community experience through Wattpad’s process.

B2C Marketing: How Wattpad was able to boost in-app video ad completion rates by 98%

In a delicate balancing act of keeping audience and advertisers happy, Wattpad boosted in-app video ad completion rates to over 98%. By bringing influential writers into the ad process, the marketing team was able to successfully integrate video ads into the community.

Read below how the team developed a monetization strategy that focused on preserving the storytelling experience for users.

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