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| John, When MarketingSherpa started publishing, there was skepticism that E-tail (or as its most frequently known today, ecommerce) would have anything more than a very, very small future for B2C companies. Two decades later, it’s hard not to look back and smirk at that hesitancy to embrace digital. MarketingSherpa has embraced digital since the very beginning and brought you the data, case studies, how-tos and inspiration to help you get those business results. Today we dive into our archive of this content to see what you can still learn from the most popular B2C articles from those 20 years of reporting. Read on to learn more about competitive analyses, industry benchmark conversion rates, channel preference by age group, and more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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