John,
As the eyes are the window to the soul, the website is the window to the value proposition. The site doesn’t create the value prop, but it helps the world understand the value of your product.
Such was the case for entrepreneur Steven Diebold. His passion for his product radiated through the phone when we talked. But his original website just wasn’t conveying it. We show you how he changed that in Website Development: How a small natural foods CPG company increased revenue 18% with a site redesign.
Read on to see the before and after, learn the reason behind the changes and discover the transformative impact of not just an optimized site, but other benefits from using a rigorous process to get there (like better ROI from other channels).
Here’s to better-designed, higher-selling websites.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
