Hey John,
When we set out to research customer-first marketing, our hypothesis was that a customer-first approach would lead to more satisfied customers and, therefore, more business success.
But when we saw the stark contrast of the numbers, even we were astounded at the yawning gap between how satisfied and unsatisfied customers behave.
Read on to see the difference between how likely satisfied and unsatisfied customers are to recommend a company to others, and grab this week’s chart to use in your own presentations as you make the case for customer-first and word-of-mouth marketing initiatives.
Daniel Burstein
Senior Director, Content
MarketingSherpa
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