Data on how likely your customers are to give your company a second chance. View in browser
MarketingSherpa. Marketing Chart. Learn from Your Peers.
John,

All companies make mistakes from time to time. Fail to live up to expectations.

But the fundamental business question is — what next? Because we all know it’s cheaper to keep a current customer than gain a new one.

In this week’s customer-first marketing chart, we dive into the issue of customer loyalty as we explore How to get customers to give your company a second chance.

Read on for research-backed data, along with analysis and commentary from Andrea Riley, Chief Marketing and Public Relations Officer, Ally Financial, and Jonathan Furman, Founder, Furman Transformation.

Daniel Burstein
Senior Director, Content
MarketingSherpa

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