John, As the B2C digital customer experience has improved, do B2B customers expect more? We explore the technology investments B2B companies are making and their executives’ opinions on effectiveness in Marketing Budget Charts: B2B customer experience investments (plus 4 budgeting tips). Read on to see the data along with budgeting tips to help you budget for customer experience (and conversion success). Here’s to improved CX, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute | | P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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