John,
When marketing goes awry, not only do you lose the sale you also alienate the customer — poisoning the well on future conversion opportunities, generating negative word-of-mouth, and overall having a no good, very bad day.
To help you avoid that scenario, this week we’re sharing data showing generational differences (and similarities) among unsatisfied customers.
Read on to see the chart, along with analysis and advice from MarketingSherpa and John Forrester, CMO at Inbenta.
“Most customer-first marketers and customer-success professionals have a difficult time getting sponsorship for customer-first initiatives — especially in the boardroom and amongst C-level decision-makers,” Forrester said. “So this data from the MarketingSherpa study and any data correlating business growth and business profitability with customer-first initiatives helps.”
Daniel Burstein
Senior Director, Content
MarketingSherpa
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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